Introducing The Pure Edit - The Home of Sustainable Living
29 Sep 22
Launching exclusively online this September, The Pure Edit is a sustainable home furnishing brand for stylish, laid-back living. Committed to mindful design, materials and manufacturing processes, this complete collection offers fabric, wallpaper, paint, furniture, bedding, curtains, blinds and soft furnishings.
Focused on creating beautiful spaces whilst minimising environmental impact, each piece is produced using some of the most sustainable components and compositions currently available and is locally made in the UK wherever possible. Linen, hemp, recycled and Better Cotton and REPREVE certified yarn produced from recycled plastic bottles are staple compositions within the collection. The Pure Edit donates 1% of annual revenue to social and environmental causes and are on course to become Net Zero by 2030.
Aesthetically inspired by the natural world, the collection is contemporary and relaxed, incorporating natural colours, organic patterns, and sumptuous textures to create a versatile range that is easy to put together and a pleasure to live with. Ninety carefully curated mood boards and an extensive sampling service make for a truly effortless online shopping experience.
Fabric
The collection offers over 400 luxuriously soft, printed, plain, and woven fabrics made from natural fibres and recycled materials, including recycled and Better Cotton, linen, hemp and REPREVE certified yarn produced from plastic bottles. Explore stripes, florals, ikats and geometrics in a range of easy-living colourways.
Wallpaper
Printed on paper responsibly sourced from FSC managed forests, there are over 250 options to choose from. Printed to order on state-of-the-art latex printers using water-based inks, the collection is PVC free, and perfectly matches the fabric collection.
Furniture
Handcrafted in the UK, offering both modern and traditional styles, the furniture collection includes sofas, chairs, ottomans and headboards in a range of fabrics. The collection is completely foam free, instead filled with an innovative blend of Cocolok (a combination of natural coconut coir & natural latex) and Quallofil Blue (fibres made from 50% recycled ocean-bound plastic).
Curtains
The curtain range includes both made-to-measure and ready-made designs. With over 400 responsibly sourced fabrics to choose from, made-to-measure curtains are sewn in the UK and available in tape, pinch pleat and eyelet heading styles. Alternatively, the ready-made curtain collection includes 3 prints and 2 plains, with over 160 different colour options.
Roman Blinds
As stylish as they are functional, the made-to-measure roman blind collection is available in over 400 natural and recycled fabrics. Choose from blackout or premium eco lining options.
Paint
Carefully curated to complement the fabric and wallpaper ranges for a cohesive scheme, the paint collection comprises 50 stylish shades in matt emulsion and eggshell, achieving the perfect balance of beauty and practicality. Inspired by the natural world and mixed to order in the UK, these water-based paints are easy to apply, low in VOCs, and child and pet friendly.
Bedding
Designed with a good night’s sleep in mind, this capsule collection comprises organic cotton and 100% linen bedding in a range of peaceful colourways. Available in 3 sizes - Double (200 x 200cm), King (230 x 220cm) and Super King (260 x 220cm) - bringing laid-back style to the bedroom. Pillowcase pairs also available.
Cushions
Bringing a decorative touch to the home, the cushion collection features charming prints, soft textures and easy-living weaves. Available as cushion covers or generously filled with recycled polyester or natural feather pads.
The Pure Edit’s Pledge to the Planet
The Pure Edit are passionate about their customers, people and the planet, and as a business are shaped by their belief in doing things properly. 1% of annual revenue is donated to social and environmental causes across the UK through their partnership with ‘1% for the Planet’. The Pure Edit works closely with The Green Consultancy to achieve their sustainability goals, including their roadmap to becoming Net Zero as soon as practically possible, but no later than 2030.
The Pure Edit works closely with their suppliers to ensure they also meet the highest standards of environmental and social practices, ensuring ethical, sustainable practices from initial sourcing, right through to production and delivery.
